Farzana Matin “Naley by Nature” — Antisemite of the Week

Farzana Matin, the Bangladeshi-American influencer and New York-based self-described journalist behind the “Naley By Nature” brand, has amassed nearly 900,000 followers across Instagram and TikTok by weaponizing the explosive growth of the wellness industry. As her audience has surged, so has her spread of antisemitic conspiracies and extremist propaganda to hundreds of thousands of highly engaged followers. Her rise underscores an increasingly urgent and dangerous trend: influencers using the booming wellness space as a pipeline for misinformation, ideological manipulation, and the normalization of anti-Jewish hatred at massive scale.

Farzana Matin has repeatedly invoked Holocaust and genocide comparisons in commentary about Israel and the Middle East, while also promoting claims about disproportionate Jewish influence over governments and media. These narratives distort historical atrocities and contribute to the dehumanization of Jews and Israelis.

Farzana Matin’s posts include:

Stating, “The genocide in Gaza is a holocaust. This is demonic. Ritualistic.”
Describing Palestinians as looking like they’ve “been through a holocaust,” while referring to kidnapped Israeli hostages as “Israeli prisoners of war” who were “beaming” and “healthy.”
Exclaiming Israel is “living out the dreams of Nazi Germany.”
Comparing Gaza to an “open air concentration camp.”
Referring to the war in Iran as “Jewish supremacy” and stating “that’s not antisemitic to say.”
Claiming Israel is an “expansionist project,” describing it as “a beast” that will “burn this entire world to the ground,” and saying “Israel does not want peace with its neighbors.”
Stating the U.S. is fighting wars “on behalf of Israel” and that “our country is being hijacked.”

Farzana Matin has also made statements that glorify violence and advance conspiratorial narratives about Jews and calls for the destruction of Israel.

Examples of Matin’s posts include:

Posting “I choose violence.”
Glorifying Iran for confronting “the United States and the Zionist entity” and expressing a desire to see Israel and America defeated.
Saying “violence fighting back is the only way” and endorsing a “by any means necessary mentality.”
Calling for a world “free of Zionism.”
Praising Tucker Carlson and Candace Owens for “finally waking up,” and describing Charlie Kirk as “someone who realized Israel is not a friend a little too late.”
Stating “Resistance doesn’t have to be morally perfect… It only needs one thing: a justified case against the occupier, the foreign invader, the actual villain.”
Captioning a video “Israel is a settler colonial state that must be stopped. It was never about October 7th, it was never about the hostages, it was never about antisemitism, it was always about land grab.”
Claiming “Of course October 7th was going to happen,” referring to it as an “uprising.”

This violence-affirming language, combined with conspiracies and false narratives, helps embolden extremist views with real-world consequences. When someone like Farzana Matin with such a large platform amplifies antisemitic rhetoric and scapegoats Jews, she is actively contributing to a climate that is increasingly dangerous for Jewish communities everywhere.

StopAntisemitism is working with Meta, X, and Farzana Matin’s website provider – SquareSpace – to remove her antisemitic content and sever her ability to monetize hate.