A new online guide launched ahead of the start of the holiday shopping season aims to help shoppers avoid spending their money at businesses that support the Hamas terror group and espouse hatred toward Israel and the Jewish people.
The initiative, called “StopDontShop,” was announced earlier this week by StopAntisemitism, a nonprofit that tracks incidents of anti-Jewish hatred across the world.
“We’re hoping that consumers take into account which businesses they’re supporting this holiday season, and StopDontShop is the perfect guide to help them decide,” StopAntisemitism executive director Liora Rez told The Algemeiner. “People should be aware of which of their favorite brands stand in solidarity with the Jewish people, and those that support terrorism.”
Since the outbreak of the Israel-Hamas war on Oct. 7, when Hamas terrorists invaded the Jewish state and massacred civilians across southern Israeli communities, StopAntisemitism said it has received several requests to expose businesses that support the Palestinian terror group and highlight those that stand in solidarity with Israel.
StopDontStop includes a database of nearly 100 businesses that StopAntisemitism has graded based on their support for terrorism, Israel, and the Jewish people.
A green check mark means businesses and service providers have demonstrated “unwavering support” for the Jewish people and Israel or have “taken a stand against terrorism.” A yellow symbol of caution signals clarity is needed on “rumors pertaining to their real or perceived position on the Israel-Hamas war.” And a red octagon with an “X” symbol at the center indicates they support Hamas or espouse hatred toward Israel and the Jewish people.
The interactive website, which encourages users to add a business by emailing any relevant links and screenshots, lists Amazon, Chanel, Walmart, and Sony Music Group as among those to receive a green check mark.
StopAntisemitism flagged cosmetics company Huda Beauty — whose founder, Huda Kattan, has allegedly made dishonest statements about the Israel-Hamas war — with a red stop sign. Biotech firm Alkon Corporation received one too. Its CEO, Lauren Scott, said “I am Hamas” on her LinkedIn page, in a post in which she accused Israel of “oppression” and “apartheid.” StopAntisemitism also urged Jews not to shop at Nuudii System, which sells women’s underclothing, because its CEO, Annette Azen, accused Israel of fabricating evidence that Hamas beheaded babies to “get support for genocide.”
Caution is urged when shopping at Starbucks, which is currently suing to stop unionized employees from using its logo in social media posts declaring solidarity with Hamas. Krispy Kreme also earned a “caution” grade. Last month, reports emerged that the Middle Eastern Student Association of the University of California, Los Angeles sent funds it raised through Krispy Kreme’s Digital Dozens program to Gaza.
“The mission of this campaign is to empower consumers with information,” Rez said in a statement while announcing the initiative.” As we approach the holiday shopping season, StopDontShop encourages everyone to think twice about the impact of their spending. By providing clear categories and detailed insights, our campaign aims to guide consumers across various industries, ensuring they make informed choices that align with their values.”