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Online Clothing Giant ‘Shein’ in Hot Water over Swastika Necklace

Online fashion retailer Shein has removed a necklace it described online as a “swastika pendant necklace” after a huge backlash.

The necklace was on sale for $2.50. The website doesn’t appear to have any further products for sale with that description.

Stop Antisemitism, an advocacy organization, posted a screenshot of the necklace on its Instagram page and wrote, “we demand that #shein IMMEDIATELY remove this item from their website as it represents the mass murder of millions.” Less than an hour after the post was uploaded to Instagram, the necklace was removed.


A spokesperson for Shein told BuzzFeed News in a statement that the necklace did not feature a Nazi swastika pendant, but instead “a Buddhist swastika which has symbolized spirituality and good fortune for more than a thousand years.”

People said they are disgusted, especially as it surfaced after the brand gave an apology earlier this week for selling Muslim prayer rugs as decorative mats.

In its apology, Shein said it had formed a product review committee consisting of staffers from different cultures and religions to prevent future incidents.